Hi, I’m Belén, a commercial film director based in Barcelona.
I studied graphic design and spent many years working in post-production as a Visual Effects Artist. That’s where I learned to see differently. I discovered how rhythm, composition, light and the smallest details can transform the way a story is told. Everything I learned there, together with my desire to tell stories, eventually led me to directing.
I aim to transform an advertising idea into a film that connects with people. Every project calls for its own visual and narrative language—one that gives it a distinctive voice and expresses a brand’s identity with honesty.
I’m drawn to the small gestures that reveal who people are, to embracing imperfection when it makes a story feel more truthful, and to finding authenticity in spontaneity and in what remains unspoken.
Finding the approach that best serves each idea.
I deeply believe in collaboration. The best work grows from the conversation between the agency, the brand and the production team. My role is to bring all that collective energy to every project.